P-Studios
The strategy was designed to help P-Studios consistently attract high-intent prospects while creating a scalable foundation for long-term business growth.
P-Studios is a boutique construction and interior design studio building homes and commercial fit-outs across Lagos. The craft was strong, but the pipeline wasn't: beautiful finished work sat on a phone camera roll instead of in front of the people ready to hire for it. There was no structured lead capture, no consistent content, and a Google presence that made the studio invisible to anyone searching for a designer nearby.
The strategy was designed to help P-Studios consistently attract high-intent prospects while building a scalable foundation for long-term growth, not a one-off traffic spike. We ran a full brand and digital audit across Instagram, Google Business, and the website, then rebuilt the digital presence in three 30-day phases: foundation (audit, positioning, infrastructure), framing (content system, funnel, first paid tests), and finishing (scaling what worked, adding proof, and referrals).
Every phase was built to compound into the next: a shot-list and content calendar fed a weekly before/after content series, a lead magnet and inquiry funnel turned attention into contact, and paid tests were scaled only once they proved a positive return.
Monthly website traffic up 653%, qualified inquiries up from 4 to 29 a month, 7 signed projects and ₦186.4M in contract revenue within the first 90 days, and a 9.4x return on ad spend.
The system, in detail.
90 days, one growth system: from quiet portfolio to a full pipeline
The starting point: strong craft, no structured lead capture or content system
The audit: every area scored before and after, day 90
The 90-day build: foundation, framing, and finishing, week by week
Revenue impact: signed contracts, pipeline value, and return on ad spend